This article describe the 10 most important Google ranking factors. By using these 10 tips you surely get a good indexation for your hotel website.
Google uses over 200 ranking signals to rank websites and pages. Taking all these 200 signals into is a really time filling job. So which factors of the 200 have the biggest impact on your ranking? Or more importantly; on which factors should you focus on to get higher rankings for your website?
- Keyword in the beginning of your title tag
- Content length
- Page loading speed
- Keyword prominence and positioning
- Page authority and Pagerank
- Domain authority
- Link relevancy
- Dwell time
- Responsive design
- Thin or duplicate content
Google gives more weight to keywords found in the beginning of a title tag. For example; let's say you wanted to rank for the keyword "budget hotel" and you were deciding between two headlines:
HEADLINE #1: Budget Hotel in centre Amsterdam
HEADLINE #2: The best budget hotel in centre Amsterdam
Google would see the headline #1 as MORE about the topic of "budget hotel" than the second one. So you'd want to go with headline #1.
Your action: be aware on which keywords you want to be found on and put them in the beginning of your title tag.
Several industry studies have shown that longer content (1500+ words) rank significantly higher in Google:
As seen in the graph above, the top 10 results have an average of 2200+ words.
Your action: Write at least 1500 words of content that you're trying to rank in Google.
This is VERY IMPORTANT.
Page Speed is one of the few ranking signals that Google has publicity confirmed. It's that important. You can easily and improve your site's loading speed using Google's own PageSpeed Insights tool.
Your action: Use the Google PageSpeed Insights tool to figure out your site's loading speed.
Sure, Google may not pay much attention to keyword desnity these days. But that doesn´t mean they stopped using keywords... not even close!
Including your target keyword in strategic places on your page - like in your URL, in the beginnen of your article and in H2 tags - sends a message to Google that your page is about that specific keyword.
Your action: Include your target keyword in the beginning of your title tag, in the first 100 words of an article and in an H2 or H3 tag.
The authority of your page - determined by the quality of inbound links - is by FAR the most imporatnt ranking signal that Google uses. The fact is, unless your page is authoritative, Google isn't going to rank it (why would they?).
Your action: Using social media as Facebook, Twitter and Google + is a great way of linkbuilding. Although links from your Facebook page are not indexed by Google, they help to share your URL's.
When ranking a page, Google also factors in the authority of the domain as a whole (that's why sites like Amazon and YouTube rank for almost everything). You can check your Domain Authority using Open Site Explorer.
Your actions: Build up your Domain Authority by cheating (and promoting) awesome content. For example, with The Skyscraper Technique.
As we already went over, a link's authority (as measured by the PR of the linking page) is really important. But Google is paying more and more attention to the relevancy of the links pointing to your website. In fact, an ex-Google employee stated that relevancy is the new PR. So make sure that most of your links come from sites that are on the same topic as yours. So if you ran a site that sold organic food, make sure you're getting links from other food-related sites... not sites about trucks and tattoos.
Your action: Focus on building links from authoritative AND relevant websites.
What tends to happen when a Google searcher lands on your page? Do they stick around and visit other pages on your website, or do they quickly bounce back to the search results? Google pays very close attention to how people interact with your website in Google. The amount of time they spend on your website - known as dwell time - is a super-important ranking signal.
Your action: Make the "above the fold" area of your pages compelling and clutter free. The more interesting that area is, the higher your dwell time - and rankings - will be.
More then half of the traffic now comes from a mobile device. Google's official stance is that they prefer Responsive Design vs. a separate mobile website. A fast-loading, mobile-friendly responsive design can give you higher rankings for people searching on smartphones and tablets.
Your action: Make sure your website loads quickly for mobile users and runs on a responisve design.
Google wants to rank websites that have robust, original content. Many older websites have accumulated "junk" pages over the years, like archive and category pages. Junk pages are thin, duplicate or both - which can hold down your website's ranking.
Your action: Do a site audit and delete or "noindex' thin pages or pages with duplicate content.