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The new mobile-friendly label in Google's search results

Google issued an ultimatum – get mobile optimized or you’ll get lost deep within the sea of search engine rankings.

As of today, websites that are labeled as mobile-optimized will have better positioning in search engine rankings because of the easy and high quality user experience they provide on devices. Until this point, non-optimized sites were not impacted.

Still unsure if having a mobile optimized site is completely necessary?

  • More than 1.2 billion people worldwide use the web via mobile
  • Mobile now accounts for half of all e-commerce traffic
  • Mobile commerce is growing 3x faster than overall commerce

So take these astonishing metrics coupled with the fact that Google’s new mobile-friendly ranking algorithm will have a“significant impact” on searches coming from mobile devices and how they will appear on top search pages moving forward. So whether you are still a little hesitant on applying this change, Google has essentially forced your hand into getting mobile optimized.

Putting aside search engine rankings for a moment, having a mobile optimized site is critical for any business to thrive because of the user experience. Many people abandon sites that are difficult to navigate, load slowly or if they have to constantly pinch and zoom on the screen just to get information. It is a truly painful experience that has plagued many businesses.

Is Your Website Mobile Friendly?
Google has provided a great deal of helpful resources and step-by-step guides to get you started as they ramp up towards the April 21st launch date. You should take Google’s mobile-friendly test to see if your hotel website is considered mobile-friendly according to Google’s standards. Here’s an example of what will show up:

There’s a reason why Google is making this change – to improve the user experience searching on mobile devices. Your mobile website will need these key features to meet Google’s criteria of being mobile-friendly:

  • You tell your hotel’s story through engaging media (images, virtual tours and video) that is optimized for each device with zoom, pan, landscape and portrait capabilities
  • Use text that is readable to avoid zooming
  • Links are placed far enough apart so the correct ones can easily be tapped
  • Provide links to call, easily accessible maps, direct booking links and special offers sections
  • Maintain a consistent theme

For more information about what goes into a mobile-friendly website and what kind of steps you can take, check out these articles to help give you a more fluid understanding of this algorithmic rollout.

 

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